MARFIInsight AI
BPO and contact centers

See the work between the tickets.agent workflow signal

BPO and contact center work often spans CRMs, knowledge bases, browsers, spreadsheets, internal tools, and ticketing systems. MARFI shows the pattern across those surfaces so leaders can improve workflows and training.

Built for

BPO operators, contact center leaders, workforce managers, and automation teams.

Useful when you need to

Productivity analytics and workflow mining for BPO and contact center teams.

Visibility

The ticket does not show the full work path.

A completed case may hide dozens of searches, context switches, copy-paste steps, and tool delays. MARFI helps reveal the desktop-level work behind service outcomes.

Training

Find coaching and automation opportunities.

Recurring workflows can reveal where training, macros, system integration, or AI assistance would remove friction.

AI

Convert expert workflows into demonstrations.

Trajectory can help collect consented examples from top performers so AI teams can train or evaluate workflow agents against real operational paths.

Answer engine ready

Plain answers for buyers and crawlers.

These pages are written to be useful to humans first, while giving search and AI systems clear, citable product facts.

FAQ

Can MARFI show cross-app contact center work?

Yes. MARFI observes enrolled machines, including apps, sites, activity, actions, and optional screenshots depending on plan and consent.

Is MARFI a workforce management suite?

No. MARFI provides telemetry, analytics, workflow mining, and training-data infrastructure that can complement WFM and QA tools.

Ready to see the whole picture?