# Privacy

> MARFI's privacy model uses consent tiers, telemetry-only Insight capture, customer data ownership, and retention windows.

Canonical URL: https://insight.marfi.app/privacy

MARFI's privacy model is built around explicit capture tiers, customer data ownership, and retention boundaries. Insight is telemetry-only. Trajectory adds richer data only when the plan and user consent allow it.

## Audience

People teams, legal teams, security reviewers, and operators rolling out telemetry responsibly.

## Search Intent

Understand MARFI privacy controls for workplace telemetry and AI training data.

## Capture is separated into understandable tiers.

Activity, screenshots, actions, and system metrics are not one bundled permission. Separating them helps organizations define an appropriate rollout and helps users understand what they are sharing.

## Screenshot capture is not part of Insight.

Insight captures telemetry for visibility and productivity analytics. Screenshot capture and visual replay are Trajectory features and still require user opt-in.

## Customer work data stays customer-owned.

Customers own raw captures and derived trajectories. MARFI takes no license to customer data and does not train models on it.

## FAQ

### Can MARFI run without visual capture?

Yes. Insight provides telemetry-only analytics without screenshots.

### Who owns derived trajectory data?

The customer owns raw captures and derived trajectories.

## Related Pages

- [Privacy-Aware Employee Monitoring Alternative](https://insight.marfi.app/privacy-aware-employee-monitoring): MARFI is a privacy-aware alternative to old employee monitoring: telemetry, consent tiers, tenant isolation, and no Insight screenshots.
- [Security](https://insight.marfi.app/security): MARFI Insight AI uses tenant isolation, encryption at rest, TLS in transit, plan gates, and scoped capture controls for workplace telemetry.
- [Data Ownership](https://insight.marfi.app/data-ownership): MARFI customers own their raw work captures and every derived trajectory. MARFI takes no license and does not train models on customer data.
- [Retention](https://insight.marfi.app/retention): MARFI Insight AI retention is plan-based: 90 days rolling on Insight and 12 months on Trajectory, with automated deletion of expired data.